About IMP

New website under development... here's a bit about us in the meantime.

At IMP, we empower brand managers, internal creative teams, and agency partners by helping to maximize budgets, optimize resources, ensure alignment, and contribute to business performance. Our approach to engagement is lean: as much as you need, when and where you need it.

We leverage over 35 years combined experience with global F500 brands and SMEs, and have been involved in all phases of brand development: mergers, spinoffs and startups; brand evolutions and brand revolutions; as both consultants and creators/producers. Clients choose us for our uncanny ability to help discover, solve and deploy brand with the perfect mix of consultative strategic planning, and best-in-class creative design and production across all branded touchpoints.

Nearly every brand struggles with how to get past the “client sign off” on a new identity, and start putting the brand to work.

Many internal teams and external agencies struggle to strategically plan and implement the process of brand change, activation, stewardship, management and governance... All are critical pieces in building and maintaining a brand.

We contribute to your brand value by increasing your business performance, with an agile focus on tools, templates, brand training/curriculum and brand management practices targeted at ensuring a consistent customer experience. Contact us today to learn more and tell us about your upcoming or existing needs.